In this article, Mofe Koya examines the emerging circuit split between the Seventh and Sixth Circuits over who qualifies as a “consumer” under the Video Privacy Protection Act. She first traces the Act’s history, then analyzes how conflicting interpretations in the streaming era have created uncertainty for both companies and users. Finally, she returns to the statute’s original intent and argues that Supreme Court intervention is necessary to ensure the VPPA is applied consistently and in line with its privacy-protective purpose.