Josh Smith explores a recent trademark infringement lawsuit filed by the well-known gas station brand, Buc ee’s, against Mickey’s, a regional gas station in northeast Ohio. This article examines the application of the Lanham Act to the facts of the case while also considering whether Buc ee’s is asserting a trademark overreach rather than protecting a legally distinctive and enforceable mark.
Brookelynn Stone examines the recently filed case Estée Lauder Inc. et al. v. Walmart Inc. et al., which accuses Walmart of trademark infringement and seeks to hold Walmart accountable for non-genuine products sold by third party sellers on its online marketplace. She explores the key issues likely to shape the outcome of the case and what a ruling in favor of the plaintiffs could signal to large e-commerce platforms and its potential impact on the future of third-party sales.
In this article, Camille Chandler discusses the possible implications recent trademark cases could have on upcycling, and how these decisions could severely limit the sustainable fashion movement.
Jacob Metzger discusses the effect of genericide on trademarks and argues for more aggressive marketing campaigns in preventing the legal phenomenon, otherwise, brand owners may find themselves wiping their tears with a kleenex, as opposed to a Kleenex® brand tissue.
Caroline Hardig discusses the trademark infringement lawsuit over Adidas’s three-stripe design. She explains the outcome of the lawsuit and the future implications this lawsuit may have on brands who use a striped design.
