In this article, Camille Chandler discusses the possible implications recent trademark cases could have on upcycling, and how these decisions could severely limit the sustainable fashion movement.
Jacob Metzger discusses the effect of genericide on trademarks and argues for more aggressive marketing campaigns in preventing the legal phenomenon, otherwise, brand owners may find themselves wiping their tears with a kleenex, as opposed to a Kleenex® brand tissue.
Caroline Hardig discusses the trademark infringement lawsuit over Adidas’s three-stripe design. She explains the outcome of the lawsuit and the future implications this lawsuit may have on brands who use a striped design.
